Our promotion platform for Live Aqua, Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, Gamma and one, continued growing in 2018 thanks to a constant communication through digital and printed media.
In 2018, we had sales in the amount of $877 million pesos, 23% higher than in 2017, due to our new corporate promotions: opportunity sales, Viaja’s Buenas Noches, 25% off in food and beverages, 40% Fiesta Rewards bonus points, and other tactical promotions aimed at specific segments and different needs of our guests.
Similarly, our VIAJA por Todo Mexico campaign achieved excellent results and continues to be the most important one in the Mexican tourism sector.
- 1 million gift certificates/455,626 for an additional night without cost
- 534,229 food and beverage discount certificates
- 45 Aeroméxico round trip certificates
- 100 Fifty thousand-point Fiesta Rewards certificates
Furthermore, we raffled off 12 Audi cars among more than 60 thousand participants, generating 25,718 room nights and a revenue of $18.2 million pesos.
With the participation –once again- of Ana Brenda Contreras as campaign ambassador, we achieved more than 15 million spot visits in our social networks through the implementation of a robust nationwide media plan.
As part of the effort to disseminate our promotions and brands, we shared specific offers with our commercial partners: Santander,American Express and Aeroméxico.
In 2018, over 70,000 members participated in the program thanks to the “El pase completo” Fiesta Rewards sweepstakes.
Our loyalty program was present in different communication media such as television, movie minutes, billboards, digital channels, magazines and internal media.
In addition, we awarded 218,000 tickets for attending the 2019 Super Bowl, achieving recruitment of new members and boosting their loyalty through our program and brands.
We achieved an increase of 35% in revenues from the Santander Fiesta Rewards card and placed 47,552 new cards for a total of 145,000 valid cards. In the year, the program contributed with 21% of member room occupancy; we affiliated 124,200 new members for a total of 270,800 active members, and redeemed 130,000 prizes of which 85% were for hotel nights.