Who:  AQUA Cancun Resort, a high-end lifestyle hotel that captivates the five senses with customized aromatherapy, three celebrity chef restaurants, a pampering world-class spa, an in-house DJ, and spectacular views of the Caribbean Sea.

What:  An experiential marketing initiative that delivers an exclusive promotion to stay one night and get one night free, directly to New York City shoppers during the biggest shopping weekend of the year.  Similar to the live performers so often found on the city’s busy pedestrian street corners, this event will feature AQUA brand ambassadors, inviting shoppers to have their picture taken in front of a life-size, moving postcard from Cancun.  Shoppers will then be provided with a Web site address to download their photo and to enter to win a vacation of a lifetime.  They may also then enter an exclusive promotional code, distributed by the brand ambassadors, to book their buy one night, get one night free stay at AQUA Cancun.

When:  Friday, November 28 – Sunday, November 30, 2008
Where:  The streets of New York City  (Locations listed below)
Why:  As retailers are looking for new, creative ways to sell during the most important retail season of the year, so too are travel providers and hoteliers, including AQUA Cancun. Thanks to the resort’s new buy one, get one free promotion, coupled with the recent strengthening of the U.S. dollar against the Mexican peso, now is the best time for New Yorkers to take that dream vacation that has been sitting on the top of their wish lists.

Web:  http://www.feel-aqua.com
Hi-res images, available until December 10, 2008: http://www.yousendit.com/download/TTZuc0x5Z2diV3hFQlE9PQ

Locations:
Friday, November 28:
Today Show Audience:  6 a.m.
Rockefeller Center:  9:30 a.m. to 10:30 a.m.
5th Avenue, from 50th to 59th Streets:  11 a.m. to 3 p.m.
60th Street and Park to Time Warner Center:  3:30 p.m. to 4:30 p.m.
Lincoln Center:  5 p.m. to 6 p.m.
Saturday, November 29:
Madison Avenue, from 61st to 72nd Streets:  9 a.m. to 12:30 p.m.
Park Avenue, from 42nd to 49th Streets:  1 p.m. to 3:30 p.m.
Broadway Theater District:  4 p.m. to 5 p.m.

GGrupo Posadas, with more than three decades in the hotel marketplace, operates 110 properties and more than 19,600 guestrooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile.  In Mexico, the company operates 20 percent of its rooms in the tourism segment.  Its seven hotel brands are AQUA, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn and One Hotels in Mexico, and in South America, the company operates Caesar Park and Caesar Business, making Grupo Posadas the leading Mexican hotel operator in Latin America.  Grupo Posadas has been listed on the Mexican Stock Exchange since 1992, with the ticker symbol “POSADAS.” For additional information, visit its website http://www.posadas.com

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Media Contacts: Claire Kunzman, Ypartnership, (407) 838-1810 / Claire.Kunzman@ypartnership.com