Grupo Posadas is Mexico and Latin America’s leading hotel operator. With over three decades of knowledge and experience, Grupo Posadas is the most internationally renowned Mexican company.
Fiesta Americana Reforma, formerly known as Fiesta Palace, entered the hotel market in 1970 under Gaston Azcárraga Tamayo’s leadership. In the sixties, Grupo Posadas pioneered the hotel industry with its innovative approach and leadership when it launched Fiesta Americana, its first Mexican hotel brand. As a result, in the eighties Grupo Posadas became one of the five leading companies in Mexican tourism.
Grupo Posadas’ eight brands in Mexico and South America include:
- Aqua
- Fiesta Americana Grand
- Fiesta Americana
- Lat 19°
- Fiesta Inn
- Caesar Park
- Caesar Business
- One Hotels
In Mexico, it operates Aqua as a Lifestyle brand;Fiesta Americana Grand and Fiesta Americana, in the Grand Tourism segment; Fiesta Inn in the Business Class category; and One Hotels under the Economy Classconcept. In South America, mainly in Brazil, Argentina, and Chile, it operates the Caesar Park brand, aimed at the deluxe business market; and Caesar Business in the Business Class category.
Grupo Posadas also runs the Fiesta Americana Vacation Club, in which guest reservations have been secured for the next 40 years. The success of its vacation club, which increased sales by 55 percent in 2002, has made the club the group’s second most vital distribution channel.
Grupo Posadas operates hotels in beach and city destinations with the highest flow of travelers. Grupo Posadas is the highest-impact hotel group in Latin America, due to its development and ongoing examination of new and innovative hotel concepts. Its hotels in Mexico and Latin America include:
Fiesta Americana - 21
Fiesta Inn - 55
One - 1
Caesar Park - 5
Caesar Business - 8
Other hotels - 4
FA Vacation Club - 3
Openings in 2007
Aqua Cancún
Fiesta Americana Grand Guadalajara Country
Fiesta Inn Cuernavaca
FI Ciudad Obregón
One Patriotismo
One Coatzacoalcos
One Querétaro Plaza Galerías
CP Buenos Aires Obelisco
Grupo Posadas, with over 37 years in the hotel marketplace, operates 97 hotels and more than 18,000 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. In Mexico, the company operates 20 percent of its rooms in the tourism segment. Its eight hotel brands are Aqua, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Fiesta Inn and One Hotels in Mexico, and in South America, it operates Caesar Park and Caesar Business, making it the leading Mexican hotel operator in Latin America. Grupo Posadas has been listed on the Mexican Stock Exchange since 1992, with the ticker symbol “POSADAS.” For additional information, visit its website www.posadas.com.
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Media Contact: Elizabeth Ortega, Ypartnership, (407) 838-1817 / Elizabeth.Ortega@ypartnership.com
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