ORLANDO, Fla. - (April. XX, 2007) – Grupo Posadas, the leading hotel owner and operator in Latin America, has named Yesawich, Pepperdine, Brown & Russell (YPB&R), Orlando, Fla., as the U.S. advertising agency of record for its distinguished portfolio of Mexican hotels and resorts including Fiesta Americana Grand, Fiesta Americana, Aqua and the Fiesta Americana Vacation Club.
          YPB&R’s assignment includes brand marketing research, consumer advertising and sales promotion, and trade public relations.  YPB&R will also re-launch Aqua Cancun, which has been closed since Hurricane Wilma destroyed the Mexican coastline in October 2005.
Grupo Posadas operates 96 hotels and more than 18,000 rooms in 50 beach and city destinations throughout Mexico, Brazil, Argentina and Chile. In Mexico, the company operates 20% of the rooms in the chain tourist category. The company also acquired a controlling interest in Mexicana Airlines in 2006. Information about the Grupo Posadas hotel brands may be found at www.posadas.com.
YPB&R is an international advertising and public relations agency based in Orlando, Fla.  The largest independent advertising agency in Florida, YPB&R specializes in serving clients in the travel, leisure and lifestyle categories, and maintains additional service offices in New York, Hollywood (Los Angeles), Honolulu, London and Zurich. More information: www.ypbr.com.