GRUPO POSADAS is the most important Latin American hotel operator in Mexico and South America. It owns nine brands: Aqua, Fiesta Americana Grand,
Fiesta Americana, Lat 19°, Fiesta Inn, One Hotels and The Explorean in Mexico; and the CaesarPark and Caesar Business in South America.
POSADAS operates 92 hotels and more than 17,000 rooms in the most frequently visited beach and city destinations. In Mexico,it manages 20% of the rooms of the tourist category hotel chains.
GRUPO POSADAS is the largest Latin American hotel company in the region.
GRUPO POSADAS has grown by developing and continuously exploring new hotel concepts. Its innovative approach positioned POSADAS as a pioneer in the industry during the 70s—with its launching of the first Mexican hotel brand, Fiesta Americana—and then as one of the five most important companies in Mexico's tourist industry during the 80s (History).
Today, after more than 30 years of operation, GRUPO POSADAS is the hotel leader of Latin America thanks to its intensive and organized work, its firm proposal to generate value in its operations, and its ability to make quick decisions.
At our hotels, you will find the ideal atmosphere to relax and have great fun, while relying on the proper infrastructure and technology to fully meet your entrepreneurial needs and demands.
While remaining close to its guests at all times, GRUPO POSADAS offers you the very best in lodging services as well as comprehensive attention which includes vacation programs and the highest quality standards for leisure travelers, as well as specialized assistance for frequent business travelers.
GRUPO POSADAS welcomes you and it invites you to enjoy an ideal experience at any of its hotels.
 Live Aqua
Live Aqua is Grupo Posadas' first lifestyle brand and was born in 2004. At these hotels, experience outweighs stay. Their value resides in details that seduce and pamper, creating memorable stays. This exclusive concept opens a door to the full enjoyment of the senses. Gastronomy, rest, sensations, aromas and comfort in an atmosphere of genuine service and guest assistance.
Brand Strategy
Aqua is a sophisticated, subtle and very stylish hotel concept with lounge spaces, a worldwide class spa and the best haute cuisine provided by internationally renowned chefs which confirm that Aqua was designed to create an experience that involves all of the senses.
Product & Positioning
For those who enjoy every moment, are in search of casual luxury and have a unique uncomplicated style, Aqua is the brand that offers a harmonious and sophisticated ambience, with details and experiences that make the senses soar. It is an innovative, idyllic and unique hotel where guests feel free, seduced and surrounded by unequaled service in each of its spaces.
Fiesta Americana Grand
Fiesta Americana Grand was born in 1998. These hotels were created for those insearch of luxury and exclusive ambiences, with special details and unique amenities. Its hallmark is excellent and quality service, based on personalized attention, warmth and unequaled hospitality.
Brand Positioning
This brand, designed for those who choose pleasure at every moment, is aimed at guests in search of luxurious and comfortable ambiences, with special details and unique amenities from the time they arrive up until they discover and enjoy the charm of their suites.
The Grand category of Fiesta Americana offers excellent and quality service, based on personalized attention and unequaled hospitality. Our resorts are wonderful scenarios that offer all of the services of fine hotels, and sophisticated gastronomy in its specialized restaurants.
Product & Positioning
Fiesta Americana Grand has the same positioning as Fiesta Americana, but with greater luxury, excellence and sophistication.
Fiesta Americana
Fiesta Americana is the five-star hotel chain that combines the touches that have made Mexican architecture and traditional hospitality famous, with the service and consistency that characterize the finest hotels in the world. Its warm and personalized, casual and friendly style guarantees pleasant and successful stays within the best scenarios of our country.
Brand Strategy
Fiesta Americana is the chain that offers a complete and well known variety of services. This hotel concept was created to enjoy excellent and outstanding attention, which capitalizes on the very best of Mexico's traditional and peerless hospitality. Its warm and personalized, casual and friendly style guarantees pleasant and relaxed stays within the finest scenarios of our country.
Product & Positioning
For business travelers who avoid staying at hotels with a cold environment and/or inflexible services. Fiesta Americana is the five-star and Grand Tourism hotel chain that guarantees a lively, casual, warm and friendly atmosphere, while maintaining the attention and service efficiency required by the most demanding business travelers.
Indicators
- Average rate: MEX$1,270
- Since the year 2000, the Fiesta Americana brand has led the "Top Of Mind" (TOM) of the domestic market.
- As regards "Share Of Mind" (SOM), Fiesta Americana is the chain with the largest percentage: 47%.
- Only the Fiesta Inn and Fiesta Americana brands have 100% "Total Knowledge", i.e. during a survey when participants were shown a list of hotels, these were the two brands that were remembered by all of the group.
Fiesta Inn
Fiesta Inn is a hotel concept designed to meet the needs of business travelers. It is the Business Class service chain which offers guests the attention, services and facilities they need to make their trip a success. The guests of Fiesta Inn also enjoy a familiar and cozy atmosphere in 52 hotels throughout Mexico.
Brand Strategy
Fiesta Inn is the Business Class service chain that offers those who travel for work the attention, services and facilities they need to make their trip successful. The guests of Fiesta Inn can also enjoy a familiar and cozy atmosphere. At our hotels, guests relax because they know that Fiesta Inn understands their needs and is concerned about helping them achieve their objectives.
Product & Positioning
Aimed at travelers in search of quality service, high efficiency and functionality in very active commercial and tourist locations, the Fiesta Inn hotels offer between 120 and 160 rooms, functional facilities and comfortable and pleasant work areas which guarantee the high standards of comfort and service that distinguish this Business Class chain.
Indicators
- Occupancy rate: 65%
- Market share: 18.3%
- Occupancy penetration: 108
- From 1999 until September of 2006, Fiesta Inn's "Top Of Mind" (TOM) jumped from 4% to 12%; no other brand in the market has performed like this.
- Fiesta Inn's "Share Of Mind" (SOM) grew from 17% to 37% between 1999 and September 2006.
- Only the Fiesta Inn and Fiesta Americana brands have 100% "Total Knowledge", i.e. during a survey when participants were shown a list of hotels, these were the two brands that were remembered by all of the group.
- With respect to the competition, except for Holiday Inn, the "Share Of Mind" (SOM) of the other hotels is about 9%. This means that the Fiesta Americana and Fiesta Inn brands are 17 and 10 points in the lead respectively, which translates into greater profitability.
One Hotels
The first chain of affordable hotels in Mexico that offers the basic amenities and services needed by business travelers to rest comfortably and energize for their next day of work.
Brand Strategy
One is backed by the business travel expert chain, Fiesta Inn Hotels, making it the top choice in the economy hotel segment, providing guests with consistent accommodations that are modern, clean and reliable.
Product & Positioning
The target market for One Hotels includes sales representatives, contractors, technicians and other mid-level business travelers. The chain represents the company's innovative entry into the Three Star hotel segment, offering consistent accommodations, reliable service and a well-established guest loyalty program.
One Hotels offers a simple and efficient lodging option where guests can get their work done, rest comfortably, then move on to the next project – all at a price that's very easy on the budget.
Caesar Park
Thanks to their prestige, tradition and cosmopolitan atmosphere, the Caesar Park hotels have become entrepreneurial, social, artistic and cultural points of reference in each city where they operate. Their concept of service, in which even the smallest detail creates an ambience of luxury and sophistication, and where service and warmth are indispensable elements, has ranked each hotel of the Caesar Park chain first among the preferences of international travelers.
Brand Strategy
These hotels are an entrepreneurial, social, artistic and cultural point of reference. Their concept of service, in which each detail creates an ambience of luxury and sophistication, and where service and warmth are forever present, has positioned each hotel of this brand in first place among the preferences of international travelers.
Product & Positioning
Caesar Park is the most traditional and prestigious Latin American hotel chain. It provides its guests with a luxurious and exclusive experience, the finest personalized service, and pays attention to each detail during their stay.
Caesar Business
Using the success of Fiesta Inn as a guide, Caesar Business fills a gap in South America's hotel industry, by introducing the Business Class category into this market. The Caesar Business hotels are located in the commercial and industrial zones of the most economically thriving cities of South America. This brand was created to serve business travelers in search of a comfortable hotel and with the best working facilities, features that they are accustomed to while away from their offices.
Brand Strategy
This brand was created to serve dynamic business travelers in search of a comfortable hotel and with the best working facilities, while they are away from their offices. A modern atmosphere, impeccable business infrastructure and excellent service quality are the perfect combination to contribute to the success of each business traveler.
These attributes have made the brand the indisputable leader of the business segment.
Product & Positioning
The Caesar Business hotels offer business executives a concept of effectiveness, quality and functionality, in an occasional and modern atmosphere, providing excellent value in exchange for their money. The Caesar Business chain receives the support of the Caesar Park hotels.
Click here for more information on Posadas' Hotel Operation
It is our pleasure to present you the best alternative to help you manage your hotel under some of our brands and support you throughout the entire development process:
If you would like to obtain more information and are interested in growing together with POSADAS, please contact us at:
GRUPO POSADAS, S.A. de C.V.
Attention: Vice President, Development
Reforma Lomas #155-PH
Colonia Lomas de Chapultepec
11000, México, DF
E-mail: investment@posadas.com.mx
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